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  • Writer's pictureJennifer King

HEB Debit Cards Now Available In South Texas!


This post may include affiliate links. Go here to see my full disclosure policy!


I have news about a new program HEB is testing in South Texas right now!


In select Brownsville and Laredo stores, shoppers can sign up for a brand-new HEB debit card and receive multiple perks, including 5% cash back on qualifying HEB brand products!


Currently, the 5% cash back offer is good in stores only (Curbside doesn't qualify), and includes the following store brands:

  • HEB

  • HEB Organics

  • Central Market

  • HEB Meal Simple

  • Mi Tienda by HEB

  • H-E-Buddy

  • Hill Country Fare

  • Hill Country Essentials

  • EconoMax


You can also sign up for free direct deposit for faster access to your paycheck, and receive free cash withdrawals at HEB branded ATMs!


If you're interested in setting up an optional high-yield savings account, you can do that as well -- and receive up to 6% Annual Percentage Yield on balances up to $2,000.


I would love to hear your thoughts on this new pilot program! If the HEB debit card becomes available in your area, is this a card you would sign up for? Let me know in the comments.


Need coupons? If you live in the San Antonio metro area, you can go here for a discount newspaper subscription and get them delivered for CHEAP each Sunday!
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